Lion Cars — brand and digital system for a car import business
For Lion Cars we built a brand and digital system: from a recognisable identity and brand materials to a new website, admin and CRM that are being prepared for launch.
Service
Branding & rebranding
We build a brand that clearly says who you are and why people should choose you. We refresh an existing brand when it no longer reflects the real level of your business.
The problem it solves
When a business looks different from what it really is, customers hesitate and choose a competitor. A random logo, inconsistent colours and the same message told in different ways all weaken the impression.
Who it is for
New businesses that want to start right, and established companies whose image has fallen behind the quality of their work.
The result
You get a complete brand system, from positioning to visual identity. It creates a consistent, trustworthy impression at every point of contact.
What you get
- Brand positioning and key messages
- Naming or a name review where needed
- Logo and its variations
- Colour system and typography
- Brand book with clear usage rules
- Design of the main brand touchpoints
A brand is the first promise a business makes to its customers. We build it around business goals, not just aesthetics.
What you receive is not a folder of files but a system your team can use on its own.
How we work
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Research
We learn the business, its customers, its competitors and what already exists.
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Positioning
We define what sets you apart and what customers should remember.
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Visual identity
We create the logo, colours, typography and style.
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Rollout
We carry the brand into the website, documents, signage and other touchpoints.
Part of these solutions
- Brand development We bring an established business's brand up to the level of its real quality, so customers see and trust what you actually offer.
- Client acquisition We build a system that brings the right people to you, convinces them and turns their interest into enquiries.
- Business launch We give a new business the right foundation: positioning, brand, website and an enquiry system from day one.
- New market readiness We prepare your business to enter a new city, country or audience, with a brand, website and communication that new customers understand.
- Complete digital development A long-term partnership in which we develop your brand, sales, systems and automation step by step, guided by one strategy.
Related projects
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Kelvin Film Lab — bilingual website and CMS for a post-production studio
For Kelvin Film Lab we built a bilingual website and a managed Admin/CMS to present work, services and the Journal, receive new project inquiries and publish under control.
Frequently asked questions
What is the difference between a logo and a brand?
A logo is just one element of a brand. A brand also includes positioning, tone of voice, colours, typography and how the business shows up everywhere.
When does a business need a rebrand?
When the business has changed but its image has not, when there is a new audience, or when the brand does not stand out from competitors. We first check whether a full rebrand is needed or a refresh is enough.
Can we keep our current logo?
Yes, if it works. Often it is wiser to develop what you have than to start from scratch.
Further reading
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A brand is a system of trust, not just a logo
Many businesses reduce their brand to a logo and a few colours. In reality, a brand is everything that makes clients trust you, and it can be managed.
Let's decide together
Tell us about your business problem and we will suggest the right combination of services.