Role: Brand Identity, Website UI/UX Design, Development, SEO
Platform: Web (Fully responsive – Desktop, Tablet, Mobile)
Link: jubilandplay.com/test

✅ Problems & Challenges
Jubiland is a newly established kids event space offering party services, play zones, and educational entertainment. They needed a vibrant, professional, and playful website that would:

• Present their services clearly and attractively to parents
• Reflect a magical and safe environment for children
• Provide event booking and inquiry features
• Load fast, be mobile-friendly, and optimized for Google search
• Communicate both joy and trust visually and emotionally

The challenge was to balance childlike wonder with professional credibility for adult decision-makers (parents).

💡 Our Solution
We created a cheerful and engaging website built with playful aesthetics, intuitive layout, and clear user actions. Key features:

• Bright color palette and soft UI elements for a child-focused look
• Service-focused sections: packages, entertainment, food, team
• Photo-rich gallery showcasing real events
• Booking CTA and consultation form prominently placed
• Multilingual readiness and SEO structure
• Smooth animations to reflect energy and joy

🔄 Design Process

1. Market research and brand positioning
2. Moodboarding and child-friendly visual language definition
3. UX wireframes prioritizing service discovery and booking
4. High-fidelity Figma UI design
5. Tilda-based development with responsive layout
6. On-site testing with parent focus group feedback

Role: Game Branding, NFT UI/UX Design, Marketplace Flow, Web3 UX
Platform: Web + Telegram Mini App
Link: (demo or coming soon, optionally)


✅ Problems & Challenges
The AVA project was built around the idea of preserving extinct and endangered animals through NFT technology, combining emotional storytelling with collectible value. Key challenges included:

• Designing an NFT identity system that feels rare, alive, and meaningful
• Making each animal visually distinct while fitting a unified art direction
• Creating a collector experience that evokes pride and attachment
• Building a simple and fast marketplace flow
• Communicating rarity, origin, and biological storytelling in the UI
• Integrating with Telegram for accessibility and instant playability

We had to blend nature, science, and technology into a single cohesive design language — emotional, functional, and modern.

💡 Our Solution
We developed a vivid, nature-inspired visual system and intuitive user experience centered on NFT exploration and emotional connection. Key features:

• High-detail animal card design with rarity indicators
• Full NFT viewer including origin, traits, habitat, and species background
• Marketplace with “Discover – Collect – Trade” navigation logic
• Scrollable zoo-style collection UI with ownership status
• Telegram Mini App layout with fast mint/purchase interactions
• Custom rarity badge icons (Common, Rare, Legendary, Extinct)
• Soft gradients and natural textures meeting futuristic layout

🔄 Design Process

• Research into extinct/endangered species databases
• Moodboarding (safari, wilderness, conservation themes)
• UX wireframes for browsing, discovery, ownership, and resale
• Design system creation: colors, badges, iconography
• Figma-based UI with responsive adaptation
• Usability testing with NFT collectors and GameFi users
• Telegram-specific UX adaptation (one-click actions)

🌍 Outcome
AVA became more than just a collectible game – it turned into a visual archive of forgotten species. With a clear and powerful UX, players could discover, collect, and trade their NFTs while forming emotional bonds with their digital animals.

Role: Brand Identity, Game UI/UX Design, Web3 Strategy, Mini App UX
Platform: Telegram Mini App, TON Blockchain
Link: @AsikaLifeBot

✅ Problems & Challenges
Asika Life aims to bring innovation to the GameFi space by combining NFT genetics, sustainable game economy, and Telegram-first gameplay. The main challenges we needed to address:

• Create true NFT utility via a real genetic system
• Design a balanced economy that avoids inflation and dumping
• Deliver a seamless onboarding experience via Telegram
• Make complex blockchain mechanics feel fun and intuitive
• Build a strong emotional connection between users and their creatures
• Stand out visually in a crowded, gimmick-filled Web3 market

We needed to balance the sci-fi depth of genetics with the simplicity of casual mobile gaming — all inside Telegram.

💡 Our Solution
We crafted a futuristic yet accessible Web3 game identity and user experience, with a focus on clarity, emotion, and rapid interaction. Highlights include:

• Clean, modular branding with genetic visual cues
• Marketplace and egg purchase flows with rarity odds and lifecycle info
• NFT viewer that showcases genes, rarity, and lifespan
• Seamless Telegram Mini App design with full trading and breeding logic
• Mobile-first UX and real-time interactions
• Dark/light color system with neon highlights for sci-fi appeal
• Self-balancing economic logic embedded in UI copy

🔄 Design Process

• Competitive analysis of top GameFi/NFT projects
• Brand positioning and tone-of-voice definition
• Telegram UX constraints mapped to mobile-first design
• Wireframes for Marketplace, Breeding, Inventory, and Token use
• High-fidelity UI in Figma (dark mode first)
• Custom iconography and rarity system visual design
• Iterative design testing with GameFi community feedback

🎮 Outcome
A playable, Web3-native NFT game inside Telegram that merges entertainment, strategy, and value — all delivered with emotional design and scalable UX.

Role: Brand Strategy, Logo Design, Visual Identity, Typography, Mood Design
Platform: Print, Digital, Video Branding, Social Media
Link: (Add if there’s a site or reel)

✅ Problems & Challenges

KELVIN FILM LAB is a new-generation film production and post-production studio that needed a bold, cinematic identity to establish itself as a high-end creative lab in the visual industry. Their key needs and challenges were:

• Develop a minimal yet powerful logo suitable for film credits and screen intros
• Communicate a brand tone that evokes precision, light, and cinematic temperature
• Ensure the logo and design system are scalable for both digital and analog formats
• Avoid clichés (like reels or clapperboards) and stand out with an intelligent visual metaphor
• Align with the aesthetics of modern studios like A24, OPN Studio, or Kodak Lab
• Be suitable for motion design, merchandise, and on-screen placement

💡 Our Solution
We created a clean, sharp brand identity that pays tribute to both analog film culture and digital precision. Key design elements:

• The name KELVIN refers to color temperature in cinematography — we used that metaphor in the visual system
• All-caps logotype with geometric and modern proportions
• Custom typography with letter spacing for cinematic impact
• A neutral yet elegant color palette: black, white, light gray, with Kelvin-inspired warm-orange accent
• Grid-based layouts for poster, cover, and title screen applications
• Designed for animation-friendly logo usage (motion intro)
• Visual mockups for social media, video watermarking, and film gear

🔄 Design Process

1. Industry research: high-end production labs, modern film studios
2. Exploration of the Kelvin scale as metaphor (color, warmth, light)
3. Sketches and typographic experiments → minimal bold form
4. Visual hierarchy testing for motion intros, watermark, and cinematic placement
5. Color refinement for tone consistency across print/screen
6. Creation of brand usage guidelines for all formats (PDF)
7. Social media presence concept + reels intro version in After Effects

🎬 Outcome & Impact
KELVIN FILM LAB now owns a distinct and recognizable brand presence that works in film titles, behind-the-scenes material, and production equipment. It reflects the lab’s technical mastery, creative control, and cinematic soul.

• Clean, memorable logotype that scales from cinema screen to mobile
• Flexible assets for motion design and print use
• Trusted presence across social and partner platforms
• Strong foundation for future visual storytelling

📥 Next Steps

• Full visual language expansion for sub-projects and internal teams
• Motion logo animation for cinematic intros
• Responsive web presence (optional landing)
• Brand pack for partners and collaborators

Role: Brand Strategy, Logo Design, Visual Identity, Website UI/UX Design, SEO
Platform: Web (Tilda – Fully responsive for Desktop, Tablet, and Mobile)
Link: bazketar.am


✅ Problems & Challenges
Bazketar is a growing Armenian construction and engineering firm that needed to modernize its brand identity and establish a professional, trustworthy online presence. The challenges we faced included:

• Creating a bold and reliable visual identity that reflects construction expertise
• Designing a website that clearly communicates services, projects, and trustworthiness
• Balancing modern aesthetics with industrial functionality
• Making the brand easily scalable across mediums (print, signage, vehicles, web)
• Delivering a fast, SEO-optimized, multilingual site (Armenian, English, Russian)
• Building brand recognition in both digital and on-site environments

The goal was to create a visual system and web experience that would attract both B2B clients and government-level tenders.


💡 Our Solution
We delivered a complete brand system and digital experience centered on strength, structure, and clarity. Our solutions included:

• A geometric, monolithic logo symbolizing foundation and growth
• Strong uppercase wordmark to evoke trust and professionalism
• Bold and timeless color palette: concrete gray, deep steel blue, and construction yellow
• Scalable brand elements used across documentation, site banners, machinery signage, and helmets
• Clean, modular website structure with service areas, project highlights, and contact flow
• Optimized site performance with proper meta-tags, responsive images, and lazy loading
• Full design implementation using Tilda (block-based, custom CSS tweaks)

🔄 Design Process

1. Competitive brand research (regional and international construction firms)
2. Moodboard development for visual tone (industrial, premium, modern)
3. Logo sketching and refinement based on foundational concepts
4. Typography and color testing for legibility and brand tone
5. UX wireframing in Figma for key flows (services, contact, gallery)
6. Full UI design and front-end Tilda development
7. SEO implementation (structured headings, metadata, multilingual support)
8. On-site mockups: signage, helmets, business cards, contracts

🏗️ Outcome & Results
The new Bazketar identity now reflects professionalism, stability, and expertise. With a clear brand system and a powerful web presence, Bazketar is positioned as a reliable construction partner with scalable communication tools.

• Increased engagement through clear UX and visual hierarchy
• Faster loading and higher Google visibility
• A brand system ready to grow with the company—digitally and physically

📥 Next Steps

• Design of interactive project portfolio section
• Printable brand book (PDF) for internal and external use
• Mobile-first feature planning for CRM/partner dashboard
• Marketing asset kit for social media and tenders